Mitt Romney's ad for 'Too many Americans' seems to be designed in order to restore confidence to Americans that he cares about America. As previously he had claimed that 47% of Americans fail to take their own responsibility of their lives and are dependent government aid, thus, he tries to reconnect with low income and middle class voters. He claims that only his policies will lead to economic growth.
Yet he removes himself from association with Americans as he refers to the middle class Americans as 'them'. He states 'President Obama and I both care about poor and middle-class families. The differences is my policies will make things better for them.' However, the way he stares straight into the camera appeals to voters in a more personal way over their economic concerns.
His states that he plans to create 12 million new jobs in order help 'lift families out of poverty and strengthening the middle class. However, could this really have been accomplished? as he doesn't state a single policy which will strengthen the middle class. He visions for a better America yet this has been a recurring theme throughout presidential elections.